You talking to me?
Are you speaking to the customers scrolling through TikTok to find brand influencers or the ones clipping coupons from their mail-order catalog? The answers lie in marketing’s golden rule: know your audience. If you’re feeling out of touch with yours, we can help rekindle that connection. Our research experts offer custom insights into the way Gen Z, Millennials, Gen X, and Boomers+ shop so you can leverage generational marketing data to optimize your advertising strategies and drive business decisions that get results.