How Consumers’ Shifting Attitudes Are Impacting the Role of Brands in 2022

"Consumers are viewing brands with a mix of new and old values, which makes marketing to consumers more complicated."

Did you know...

  • 45% of travelers believe increased cleaning standards are more important than pre-COVID, so spaces are expected to be squeaky clean.
  • 44% of luxury consumers believe the ability to purchase online is more important now, so consider investing in an online store (if you haven't already).
  • 31% of consumers believe that health habits learned during the pandemic will be an important part of their daily routine, so you can play into those opportunities.

Let our insights guide the decisions you make to keep up with the new status-quo that your customers shaped.

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